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Job #800

Location:
, NY

Job Title:
CRM Coordinator / Manager

Employment:
Permanent

Salary:
65,000

Job Category:
Sales-Marketing-PR

Description:

Our client is a luxury retail brand who is looking for a CRM Coordinator/Manager to add to their team.

The position of CRM Coordinator/Manager is best suited to an individual who is detail oriented, technically savvy, and has a strong knowledge of the luxury industry. The CRM Coordinator/Manager is responsible for coordinating and managing all customer loyalty initiatives for both Corporate Headquarters and the Retail boutiques.

Overall responsibilities include but are not limited to:

· Support CRM team on front-end marketing and back-end analysis, including catalog, direct mail, email, database, offer/promotion management, and analysis of marketing efforts. Ensure implementation and execution of the VIP Program and other customer loyalty programs, and analyze results of campaign.

· Analyze detailed mail and e-mail campaigns related to execution of loyalty programs. This includes purchase behavior, customer cycles, customer characteristics and movement to and from loyalty segments.

· Develop lists utilizing the on-line relational database for mailings and invitee lists for special events and promotions based on customer demographics and purchase patterns.

· Coordinate the work of internal production or outside print shops and direct mail processors to ensure the timely production of materials for each mailing.

· Collaborate with internal and external departments and vendors as necessary. Some of these include Advertising Director, E-Commerce Manager, agencies and consultants.

· Analytically support all facets of the CRM team to help identify and implement optimum results for overall productivity and brand image.

· The ability to identify industry-leading resources as necessary.

Qualifications:

· Must be organized, detail oriented, skilled at project management and have excellent oral and written communication skills.

· Prefer Bachelors degree, previous luxury retail database experience and/or retail marketing experience

· Strong grasp of direct response/database marketing, customer relationship management, customer data management, customer lifetime value, consumer behavior and motivation.

· A minimum of two years of experience with marketing database management.

Please submit your resume in a word document to resumes@pyramidfashion.com.